nav-left cat-right
cat-right
Recent Comments
  • kai: I whole-heartedly agree, Jen. In fact, I wrote a separate po...
  • Live Richly: Ah yes, I also hate that kind of artificial markup/fake scar...
  • Kai: Hi Greg. The Social Media Strategy company I referred to is ...
  • Greg Curry: So who is the company you referenced in the post?...
  • Lenna: Kia Ora Kai I only just came across this post this evening ...
  • kai: Thanks Lenna, I appreciate that. Hopefully your new acquaint...
Random Articles
random article
Idea of the Day: How to m... The first TEDx Boston event has come and gone, and is certainly worthy of review....
random article
“It’s not a c... “It’s not a computer, it’s an experience” says Satish Jha, President...
random article
Idea of the Day: Un-blend... Watch this video (there’s a point, I promise)… David Meerman Scott mentioned...

How Many Miles is That, Exactly?...

Great news! I just received an offer from American Airlines. “Open a new credit card account and receive 15,000 bonus miles.” Fantastic. I’ve been waiting for that. Just one thing though… How far will 15,000 miles take me? I am a marketing guy, not a math major. I don’t actually have any idea whether 15,000 miles is enough to get me from Boston to Newark, NJ, Shanghai or Sydney. Because their...

Talk to Me, Siri....

Someday, if I learn the force, the voice in my head will guide me to all sorts of cool stuff – like defend myself (against lasers) while blind folded and blow up the death star. Until then, I’d settle for a voice in my ear reading my email to me. I’m an iPhone 5 user now (yes, I love it – especially since I waited an entire generation before upgrading) and appreciate Siri’s voice to text...

Idea of the Day: Talking Teapot...

We decorate for holidays, listen to different music depending on our moods and sport t-shirts with our favorite bands. Style comes and goes every season, but that plain old teapot sits there on the stove doing the same thing morning, noon and night (for heavy tea-drinkers, at least) for years on end. What gives? Why do we use the same teapot over and over again, day in and day out? I’m ready for a change. For starters,...

Making Movies...

Since this site has a lot to do with creativity and business, I thought I’d share some of my recent fun. I’ve been making videos for several different clients, helping to write scripts and playing around with different forms and applications. There are 3 basic types: Montages consisting of slides and/or photographs. Live footage (recorded from a hand-held digital camera or webcam). “Screen Capture”...

Adding a "Rate Us" button is free and ea...

What’s the difference between these two pictures? Version #1 - Before RatePoint Version #2 - After RatePoint You got it – the “Rate Us” feature wasn’t apparent in the first image. But after installing the simple code (it’s literally a copy and paste) from RatePoint, we can automatically encourage our Social Media Fast Start customers to give us their feedback about the series. How...

How to tell EXACTLY where you should be marketing...

If you’ve already watched the Free Marketing Made Easy Social Media Fast Start series… …you’ll remember how I walked you through the steps of following and engaging with LinkedIn and Facebook Groups. I also showed you how to start building an active online community by participating in other people’s blogs, listening on Twitter, etc. If you haven’t already watched the series, you can...

…and the #1 Reason to Have a Facebook Page i...

I’m looking for TCB Removal Services in Stone Mountain, GA. So I try a Google search and get this result: There’s something very important that you should notice here: TCB Removal Services’ homepage doesn’t appear on the first page results. I’m not trying to pick on them (in fact, some of the reviews of their company are great) but from a marketing perspective that’s really not good....

What's your "breakthrough" message?...

I heard a fascinating question at a recent Meetup* event celebrating Seth Godin’s newest book, Linchpin. During a conversation about information overload and what marketers can do to get their message through, one of the participants asked me: “How do you break through the clutter and get someone to BUY your program.” She wasn’t talking about Free Marketing Made Easy in particular – rather...

When a free online calendar is actually a marketin...

Reaching out to a new colleague today (@coachlaura – a social media trainer) I discovered a very cool, free new cool. Tungle.me is a free, simple to use but powerful online calendar system. Why would I call it a marketing tool? Because you can embed it into your website and let clients book time with you at their own convenience. This would be beneficial if you are: A landscaper, paver, roofer or any other kind...

Idea of the Day: Blog Follower software...

As part of the Free Marketing Made Easy course on Internet Marketing for entrepreneurs, I often speak about the importance of engaging in online conversation by following and commenting on other people’s blogs. This strategy pays off in increased traffic to your website, but it’s also a manual process to search for relevant blogs that are both appropriate to comment on, and widely read by the kind of visitors...